The ad agency, Benchworks, approached us with a request to design a mobile promotional experience. The project included a two-prong plan to develop a mobile unit, able to travel across the country from dealer to dealer, paired with an exhibit structure that would accompany it at auto trade shows. A visual balance was found between the clean styling’sof Chrysler and the museum feel that was needed to tell the story of their past as a great leader in the US automotive industry.
